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Marcus McNeill – Magic Digital Marketing Accelerator
Join Marcus McNeill, the CEO of Magic, Hive’s trusted marketing partner, for 12 weeks of hands-on guidance as you implement a digital strategy to increase your leads and sales.
Your Instructor
Marcus McNeill
Marcus has led marketing strategy for 50+ companies, including names such as Byron Katie, Eckhart Tolle, Kim Eng, and Deepak Chopra. With a passion for sustainability, renewable energy, spirituality, and wellness, he aims to impact millions of lives through digital marketing in those industries. You may see him around Boulder wearing a purple top hat.
Course Curriculum
START HERE: How to Get the Most Out of the DMA
- Recording: DMA Welcome Call (39:30)
Module 1: The Essential Ingredients of a Money Magnet
- Creating Your Buyer Persona (10:50)
- The 8-Point Money Magnet Checklist, Part I (10:48)
- The 8-Point Money Magnet Checklist, Part II (10:09)
- How to Create Your Money Magnet (13:46)
- Recording: Module 1 Live Coaching Call (119:04)
Module 2: How to Craft Ads That Inspire
- High-Level Marketing Strategy (21:37)
- Why Facebook Advertising? (12:28)
- The Anatomy of An Ad, Part I (16:51)
- The Anatomy of An Ad, Part II (9:00)
- Recording: Module 2 Live Coaching Call (78:40)
Module 3: Creating Landing Pages That Convert
- The One and Only Purpose of Your Landing Page (13:09)
- Landing Page Templates to Steal (17:38)
- The Unsung Hero of Your Marketing Funnel (13:27)
Module 4: Closing the Sale with Email Campaigns and Sales Pages
- A Short Psychology Behind Why We Buy (8:41)
- The 7-Part Story Arc of a Persuasive Sales Page, Part I (12:24)
- The 7-Part Story Arc of a Persuasive Sales Page, Part II (8:53)
- The Beginner’s Crash Course on Email Marketing, Part I (13:12)
- The Beginner’s Crash Course on Email Marketing, Part II (17:06)
- Swipe File: DMA Email Sequences
Module 5: How to Build a Facebook Ad Campaign
- The 6 Steps to Building Your Campaign, Part I (12:27)
- The 6 Steps to Building Your Campaign, Part II (13:50)
- Facebook Campaign Live Build (8:33)
Module 6: Measuring Results, Optimizing, and Scaling
- Key Profit Indicators (17:10)
- The “Caveman Science” Behind Ad Optimization (9:10)
- Vertical vs. Horizontal Scaling (10:56)
Bonus Lessons
- How to Conduct Customer Empathy Interviews (The Key to Copy That Sells) (5:15)
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