Dennis Moons – Google Shopping Success

The #1 Google Shopping Training Course

Your Google Shopping Traffic Isn’t Converting? Here Is Why…

Introducing Google Shopping Success

Advertise Your Products, Get High-Quality Visitors & Make Profitable Sales

Google Shopping Success is a self-paced online video course to learn how to use Google Shopping to generate profitable sales.

To do that I’ve created 40 in-depth video lessons in which I’ll guide you through every step of the Google Shopping process.

Every lesson covers a single topic and teaches you how to go from nothing to running campaigns that attract buyers to your store.

The Google Shopping Success Course

Module 1: Setting Up For Success

With Google Shopping, getting the technical parts right is often a huge obstacle.

That’s why I broke down every step of the setup process: how to create a product feed, how to send it to Google and how to make sure you can track the results of your campaigns.

In this module, I dive deep into every single step and cover everything that can go wrong and explain exactly how to solve it.

It doesn’t matter which ecommerce cart platform you’re on. There are specific video tutorials for Shopify and Woocommerce, but I’ve included a wide selection of tools and work methods you can use if you’re on a different ecommerce platform.

If you’re worried that this will get too technical, don’t worry. I share my screen and you’re able to follow and replicate the exact things that I’m doing.

Lessons in this module:

• From Product to Product Ad
• Product Feeds 101
• Setting Up Google Merchant Center
• Product Feeds on Shopify
• Product Feeds on Woocommerce
• Product Feeds on other platforms
• Fixing Problems in Google Merchant Center
• Setting Up Google Ads
• Setting Up Google Analytics

Module 2: From Launch To Sales

Once you’re done with the setup, you’re ready to dive into Google Ads and launch your first campaign.

After launch, I’ll show you the Optimization Pyramid, a framework that I use to optimize the different parts of my own Google Shopping campaigns.

This ensures that your campaigns improve over time and generate the results you need.

You’ll see me work on actual campaigns while I talk through why I’m making certain changes and how they tie into the bigger picture.

Lessons in this module:

• Under The Hood
• Launching Your First Google Shopping Campaign
• The Optimization Pyramid
• Account Structure
• Keywords
• Bidding
• Bid Adjustments
• Your Optimization Routine
• Tracking sales with Google Analytics

Module 3: Save And Scale

With your campaigns launched and the basic optimization is taken care of, it’s time to take them to the next level.

In this module, I’ll share advanced optimization tactics that will help you to save on ad spend, while at the same time scale the best performing parts of your campaigns.

If you thought Google Shopping was a black box, these lessons will shed a lot more light on the inner workings of the system, essential to get ahead!

Lessons in this module:

• Custom labels
• search query level bidding
• Product Feed Optimization
• Competitive research
• Star Ratings
• Merchant promotions
• Google merchant center feed rules
• Data Feed Tools
• Target ROAS Bidding
• Product level ad groups
• Showcase Shopping Ad Type
• Advanced Google Analytics
• Pulling The Plug

Module 4: Beyond Google Shopping

If you have well-optimized and profitable Google Shopping campaigns running, it’s time to look beyond.

In this module, I show you how to leverage other parts of the Google Ads like Remarketing and Search Ads based on the performance of your Shopping campaigns.

Lessons in this module:

• Dynamic Remarketing
• Static Remarketing
• RLSA
• From Shopping To Search

Course Bonuses

As part of this course, you’ll get access to the following bonuses:

• Access to our private student community
• Setup checklist
• Optimization checklist
• ROAS calculator
• Product feed templat

All of these extras make it easier for you to apply the information in this course to your own campaigns.

Bonus #1: The Google Shopping Success Community

The course is great (trust me ) but there will always be questions or doubts that pop up while you’re learning how to do Google Shopping well.

The Google Shopping Success Community aims to answer these and more.

It’s an exclusive Facebook group for students of this course that allows you to:

• Get answers to your questions
• Learn new things
• Connect with fellow students

Access to this community is included in the price of the course.

Bonus #2: Checklists

The Setup checklist will make implementing the course even easier. You’ll have a good overview of every part, making sure you don’t skip any important parts.

The Optimization checklist is a great tool to make sure you’re not forgetting to improve your campaigns in the days, weeks and months after launch!

Bonus #3: ROAS calculator

This spreadsheet will help you crunch the numbers to translate your profit margins into the ROAS targets.

These calculation aren’t rocket science, but having them in a spreadsheet makes it easy to run different scenarios.