Anne-Marie Concepcion – Social Media Marketing with Facebook and Twitter

By: Anne-Marie Concepcion

Duration: 04h 24m

Updated on: 05/17/2011

Description:

In Social Media Marketing with Facebook and Twitter, Anne-Marie Concepción shows dozens of ways to promote a company’s brand, increase sales, drive traffic to a site, and engage with customers using two of the hottest social networking venues today, Facebook and Twitter. Anne-Marie teaches not only the fundamentals of social media marketing, but also how to create a professional, top-level presence that can put a company in the viral marketing sweet spot. From creating Facebook fan pages to crafting the most perfect Twitter bio for SEO, Anne-Marie dives into the details of both services, and discusses the best third-party add-ons that maximize the social marketing impact.

Topics include:

• Understanding online marketing
• Keeping business and personal accounts separate
• Developing a marketing funnel strategy
• Creating a branded Twitter page background
• Optimizing tweets to help them go viral
• Leveraging the latest Facebook features for pages
• Creating targeted Facebook social ads
• Customizing Facebook pages with iframes
• Using Twitter and Facebook analytics to measure impact
• Reducing your workload with social media management programs

Contents:

Introductiom – 5m 30s

• Welcome
• What’s new?

1. The Big Picture – 22m 45s

• Understanding online marketing
• Comparing Twitter and Facebook
• Preparing for online marketing

2. Twitter Basics – 26m 14s

• Setting up your business account
• Creating and applying custom backgrounds
• Tweeting and following
• Following Twitter’s terms of service

3. Facebook Overview – 25m 46s

• Setting up your personal profile
• Understanding the News Feed
• Controlling access to your posts
• Customizing privacy settings
• Following Facebook’s terms of service

4. Tweeting for Business – 01h 05m

• Crafting follow-worthy Tweets
• Attracting followers
• Following the right people
• Responding to mentions
• Tracking keywords in the Twitter stream
• Using hashtags
• Getting Retweeted
• Adding your Twitter feed to your blog or web site
• Integrating a “Tweet This” feature into your online marketing
• Measuring your impact

5. Facebook Pages for Business – 01h 10m

• Setting up a Facebook Page
• Managing your Page’s photo strip
• Getting seen: Edge Rank and the Top News feed
• Configuring your Page settings
• Setting up Page admins
• Logging in as your Page
• Adding featured Pages to the sidebar
• Creating a friendly URL for your Page
• Using the Notes app for longer Wall posts
• Adding a Facebook Badge to your web site
• Adding a “Like” box and Wall feed to your web site
• Analyzing traffic with Facebook Insights

6. Extending Social Media Marketing – 44m 02s

• Reducing your workload with social media management programs
• Enhancing your Page with Facebook apps
• Creating an iframe app to customize your Page
• Adding a “Like” button to your content outside of Facebook
• Advertising on Facebook with Social Ads
• Advertising on Twitter with sponsored Tweets

7. Conclusion – 03m 59s

• Next steps