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Allan Dib – The 1-Page Marketing Plan Course 2022
So why is it so hard to get leads or customers through the door?
You’ve been doing everything the pros say to do:
“Build that website and the sales will come.”
But it’s been months and nothing but crickets.
“Get on every single social media platform.”
But it’s been eating up all your time without bearing any fruit.
“Hire an agency, outsource your marketing.”
Sounds wise on paper, but somehow ends up being a disaster in practice.
…BUT IT can all feel like a complete waste of time and money
There’s a reason why marketing can feel confusing, draining, or even painful
IT’S BECAUSE YOU DON’T HAVE A CLEAR, ACTIONABLE MARKETING PLAN
All these marketing tactics are just pieces of the puzzle.
Randomly throwing them at the wall without an overarching strategy is only going to cost you more time and money.
Instead, you need to know exactly how to leverage each piece strategically so you’re getting a return on investment.
Every marketing action you take should come back to you in dollars.
WHEN YOU HAVE A PROVEN FRAMEWORK TO FOLLOW, THAT’S WHEN YOU START…
Feeling confident and secure because you know exactly what to do, and what to expect from your marketing efforts.
Freeing up space on your schedule so you can focus more time into the things that will move your business forward.
Seeing consistent revenue flowing into your business, month after month because you have the right systems & messaging in place.
NOw, here’s the good news.
Creating a timeless marketing plan that works doesn’t have to be hard
I spent tens of thousands of dollars in my first venture on a branding exercise. It looked awesome, but it was 100 pages of complex nonsense.
That’s why I created a simple marketing framework that would fit on 1 page.
All of the strategy with none of the overwhelm.
That’s how the 1-Page Marketing Plan was born
I wrote the #1 bestselling marketing book that started a global movement, helping hundreds of thousands of business owners get clarity and finally stop wasting time and money on random acts of marketing.
THE MODULES
Here’s what we’ll cover:
9 advanced marketing modules packed with theory, practical exercises, and examples.
INTRO
THE #1 SECRET TO BEING A MASTER MARKETER
By the end of this module, you’ll have:
- Laid the foundations for successfully marketing any business.
- Gotten started with the 1-Page Marketing Plan canvas.
Training Lessons
- Why It’s Always the Best Marketer That Wins
- Why You Need a Plan
- What is Marketing?
- Direct Response Marketing: The Only Marketing You’ll Ever Need
- The 1-Page Marketing Plan
- The 1 PMP Implementation Canvas
MODULE 1: UNCOVER THE TARGET MARKET THAT’LL JUMP THROUGH HOOPS FOR YOUR PRODUCT OR SERVICE
IN this module, you’ll:
- Get clear on, research, and choose your target market.
- Create a detailed yet practical client/customer avatar.
- Start applying your avatar to your marketing & complete square 1 of your 1-Page Marketing Plan.
Training Lessons
- The Power of Niching
- Stuff For Your People, Not People For Your Stuff
- Understanding Target Market
PRACTICAL LESSONS
- Create Your Avatar
- Utilize The PVP Index for Getting Clear on Your Niche
- The Spywork Worksheet for Efficient Research
- The Successwise Survey Template for Understanding Your Audience
- Fill Out Square 1 in The 1-PMP Canvas
WORKSHEETS & RESOURCES
- PVP Index Worksheet
- Spywork Worksheet
- Create an Avatar Worksheet
- Create an Avatar: Successwise Example
- Your Accountability Buddy Meetup Module 1
MODULE 2: THE BLUEPRINT FOR A MESSAGE THAT HAS BUYERS SAYING “HECK YES!”
IN this module, you’ll:
- Develop a unique selling proposition & messaging that connects with your audience.
- Craft an offer that converts.
- Apply your messaging to the most important parts of your business.
Training Lessons
- Connecting with your Audience
- Developing a Unique Selling Proposition
- Getting into the Mind of your Prospect
- Crafting an Offer that Converts
PRACTICAL LESSONS
- Messaging Research
- How to Use the Language of your Customers
- Get into the Mind of your Prospects
- Test Your Messaging
- Fill Out Square 2 in The 1-PMP Canvas
WORKSHEETS & RESOURCES
- Craft and Test Your Elevator Pitch
- Copywriting Style Guide
- The Market Research Matrix Worksheet
- Branding Questionnaire
- Messaging Matrix Worksheet
- Accountability Buddy: Module 2 Worksheet
MODULE 3: MAKE STRATEGIC MEDIA DECISIONS & GET A RETURN ON INVESTMENT
IN this module, you’ll:
- Choose the right media channel for your business & lay the groundwork for success.
- Craft a Super Signature that can generate thousands of dollars’ worth of business for you.
Training Lessons
- Reach Prospects With Advertising Media
- Select Your Advertising Media
PRACTICAL LESSONS
- Prioritize Your Channels Worksheet
- Content Strategy For A Year
- Fill Out Square 3 in The 1-PMP Canvas
WORKSHEETS & RESOURCES
- Establishing Your KPIs
- Media Channel Brainstorm and Prioritization
- Your Media Selection Guide
- Content Calendar Template
- Accountability Buddy: Module 3 Worksheet
MODULE 4: HOW TO NEVER WORRY ABOUT FILLING YOUR PIPELINE
IN this module, you’ll:
- Optimize your website to connect with your audience & stand out from the competition.
- Create your cornerstone piece of content – the most important content you’ll ever produce.
- Set up your CRM systems to track sales and prospects.
Training Lessons
- Become A Marketing Farmer
- Your Cornerstone Piece of Content
- Your Marketing CRM System
- Your Lead-Generating Website
PRACTICAL LESSONS
- Choose A Marketing CRM
- Fill Out Square 4 in The 1-PMP Canvas
WORKSHEETS & RESOURCES
- Website Checklist Worksheet
- Create Your Cornerstone Piece of Content
- Accountability Buddy: Module 4 Worksheet
MODULE 5: TAKING PEOPLE FROM “WHO ARE YOU” TO “YOU’RE EXACTLY WHAT I NEED”
IN this module, you’ll:
- Create a “Super Signature,” the same kind that’s generated numerous opportunities for Successwise
- Create your first 5 lead-nurturing emails, with proven templates and examples
- Start applying “human-to-human” marketing in your business.
Training Lessons
- The Mindset of a Marketing Farmer
- Nurture Your Leads Through Human-To-Human Marketing
- Conversation Leads To Conversion
PRACTICAL LESSONS
- Fill Out Square 5 in The 1-PMP Canvas
WORKSHEETS & RESOURCES
- Lead Nurturing Framework
- Anatomy of an Email
- Examples of Successwise Lead Nurturing Emails
- Headlines Help
- Examples of Successwise Welcome Emails
- Super Signature Guide
- Marketing Coordinator Sample Ad
- Accountability Buddy: Module 5 Worksheet
MODULE 6: SETTING UP A SYSTEM THAT SELLS FOR YOU
IN this module, you’ll:
- Implement important steps and tools to optimize your sales process for quality conversions.
- Raise your prices with confidence, and still remain competitive in the market.
- Begin educating your clients or customers before they buy, so selling becomes a breeze.
Training Lessons
- Sales Psychology and Pre-Framing
- The Sales Appointment
- Closing The Deal
- Pricing and Packaging
PRACTICAL LESSONS
- Fill Out Square 6 in The 1-PMP Canvas
WORKSHEETS & RESOURCES
- Discovery Call Questions
- Pricing Your Offering
- Example Sales Responses
- Behind the Scenes at Successwise
- Accountability Buddy: Module 6 Worksheet
MODULE 7: USING SYSTEMS & TECH TO CULTIVATE RAVING FANS
IN this module, you’ll:
- Use the Voice of Value worksheet to determine how you’ll locate, communicate and resonate with your tribe.
- Incorporate key tools and systems in your business to create an experience your clients or customers will want to stay loyal to.
Training Lessons
- Develop Your Tribe Raving Fans
- Use Technology to Deliver a World Class Experience
- Build Business Systems
PRACTICAL LESSONS
- Fill Out Square 7 in The 1-PMP Canvas
WORKSHEETS & RESOURCES
- Becoming A Voice of Value
- Mapping Out Your Customer Experience
- Create A Business System
- Example Successwise Systems
- Accountability Buddy: Module 7 Worksheet
MODULE 8: TURNING EXISTING CUSTOMERS INTO FOREVER BUYERS
IN this module, you’ll:
- Implement five simple strategies to generate more sales from existing clients and/or customers.
- Use a quick & easy email and letter campaign to reactivate lost customers.
- Optimize your current business goals and metrics.
Training Lessons
- Sell More To Existing and Past Customers
- Working with Ideal Customers
- Metrics and Goals
PRACTICAL LESSONS
- Fill Out Square 8 in The 1-PMP Canvas
WORKSHEETS & RESOURCES
- How to Implement a Reactivation Campaign
- Establishing KPIs
- Accountability Buddy: Module 8 Worksheet
MODULE 9: THE FORMULA FOR PREDICTABLE REFERRALS EVERY MONTH
IN this module, you’ll:
- Start developing ways to incentivize your network to give you consistent referrals.
- Nail down exactly what you want your business to be known for.
Training Lessons
- Arm Your Referral Network
- Build Your Brand
PRACTICAL LESSONS
- Fill Out Square 9 in The 1-PMP Canvas
WORKSHEETS & RESOURCES
- Build Your Referral Strategy
- Accountability Buddy: Module 9 Worksheet
WRAP UP
REVIEWING THE BIG PICTURE
By the end of this module, you’ll have:
- Have completed your 1-Page Marketing Plan and be ready to implement it in your business.
- Understand the big picture marketing cycle and how it will drive your business’s growth for years to come.
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